Being Found by Couples: Why Your Agency Belongs on a Map, and How to Get There in Two Minutes

We all have a website, an Instagram account, sometimes a page on a big paid directory. And yet most couples who write to us started with the same phrase in a search engine: “wedding planner” followed by a city. They are not looking for an agency, they are looking for a place. If your agency does not show up when someone searches that place, it does not exist for them. That is the whole idea of a map.

What couples really look at

Since the directory opened, we can see what makes a couple click one listing rather than another. It is not the logo. It is four pieces of information, in this order.

1. The areaYour city, and how far you travel. A couple marrying 40 km from you wants to know that before anything else.
2. The servicesFull planning, partial planning, day-of coordination. A couple who wants coordination will not write to an agency that only does full planning, and that is better for both of you.
3. The starting price“From €3,500” saves a first exchange for nothing. Couples read it as a floor, not as a quote.
4. A taglineYours, in 140 characters. “Weddings that look like you, from the Dombes to the Beaujolais” says more than a paragraph of values.

Languages and styles come next. An English-speaking family filters on “speaks English”; a couple dreaming of a seaside wedding looks at “Seaside”. These are filters, and a listing that does not fill them does not appear when they are ticked.

An empty listing means enquiries to sort

This is the point planners underestimate. A listing that says neither its area, nor its services, nor its price receives enquiries, but enquiries that do not suit it: a wedding 300 km away, a budget three times too low, a coordination when you only do full planning. Every off-target enquiry is a polite reply to write and a disappointed couple. A complete listing filters for you, before the first message.

Free, checked by hand, no paid ranking

The Weddtap directory works the opposite way from the big directories. No commission, no paid placement, no sales call. You submit your listing without an account, in three steps, and a person checks it before publishing: a duplicate or a fake agency does not get in. The ranking follows what the listing shows, never what it pays: a listing with a presentation, a starting price, a tagline and a website goes before an empty one.

• Free listing: your name, your city, your pin, your services, languages, styles, your starting price, your tagline. Couples' enquiries arrive by e-mail, with a link to edit your listing whenever you want.
• Pro listing: on top of that, your phone number and WhatsApp visible in one click, your full presentation, and the “Verified by Weddtap” badge.

The Pro listing is included in Weddtap Pro, the software for your weddings, from £17 a month, 30 days free without a card. Couples who filter on “Verified” only see Pro listings, and they go first between equal listings.

What a good listing contains, line by line

And then?

When a couple writes to you from your listing, you receive their first names, their date and venue, their number of guests and their budget. Reply fast, with two questions rather than a price: that is what sets apart, among the replies a couple compares, the agency they will call back. For the rest of the journey, from the first meeting to the signed quote, that is the software's job.